NWAA Announces New Charity Partnership with Bright HR

Published: 7th June 2024

The North West Air Ambulance Charity (NWAA) has received a new partnership from leading HR and health and safety provider, Bright HR.

The corporate partnership will encompass support from Bright HR including fundraising, the company aim to match all donations pound for pound to enable the charity to continue saving lives.

Since its launch in 1999, the North West Air Ambulance Charity has been called to over 45,000 missions across the region, an average of around eight times a day.

To support their lifesaving mission, Bright HR have also sponsored a retail van which will enable the charity to pick up donations and deliver products to NWAA’s charity shops. The charity’s retail shops make a lifesaving difference each day and are at the heart of the communities in Cheshire, Merseyside, Lancashire and Cumbria.

Bright HR have also joined NWAA’s Corporate Crew, where they will become part of a business group that plays an integral role in raising awareness and vital funds for the North-West-based charity.

Alan Price, CEO of Bright HR said: “We are proud to announce our partnership with the North West Air Ambulance Charity. At BrightHR, we believe we have a responsibility to give back to the community—and not just the business community—to make a positive impact to society. What better way to do this, than by supporting NWAA’s noble mission in saving over 3000 lives every single year?

“Any one of us could find ourselves in dire need of their services, and so we’re delighted to be throwing our full support behind them, through a series of fundraising events and corporate donations, to raise those all-important funds—all of which will be matched by BrightHR, pound for pound.

“As a member of their Corporate Crew, not only do we get to fundraise for this incredibly worthwhile cause while building connections and networking with other businesses in the North West.”

The North West Air Ambulance Charity provides enhanced pre-hospital care to patients across the entire North West region each year – an area covering 5,500 square miles and over 8 million people.

Chris Andrews, Corporate Partnerships Officer said: “We’re really pleased that BrightHR have joined the Corporate Crew; it allows them to join other businesses across the North West and support NWAA.

“We’re also delighted to receive sponsorship of a retail van from BrightHR; the support goes a long way to helping our charity across the region. We’d like to say a huge thank you to our ambassador Alan Price and his team at BrightHR for their ongoing commitment.”

For more information on how you can get involved or join NWAA’s Corporate Crew, follow this link

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